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Press Release: Bob's Space Racers Honored by City of Holly Hill for Whac-A-Mole

Thu, November 01, 2018 12:44 PM | Kristin Shenk (Administrator)




Immediate Press Release
November 1, 2018
Contact:  Jack Cook

Bob’s Space Racers Honored by City of Holly Hill for Whac-A-Mole

Holly Hill, FL:  Today the City of Holly Hill honored Bob’s Space Racers and the Whac-A-Mole® game brand by renaming the street where Bob’s Space Racers is located.  The new name is Whac-A-Mole Way.  The name change recognizes the contribution of the ubiquitous Whac-A-Mole game to the local economy and the amusement industry. The game has become a part of American culture. 

In the beginning Whac-A-Mole was just a challenging game where the player tries to whack moles popping up in the game. Just as you whack one another pops up.  Today the reference to Whac-A-Mole game is used as an analogy for the problems and annoyances that just can’t be beat down.  The game has taken on many forms in arcades, carnivals, amusement parks, home board games, playing cards, toys and various branded merchandise. 

Bob’s Space Racers has been at the same location for 46 years.  Don Anderson and Garold Denton, two carnival businessmen, attempted to build the first mole hunter game.  These enterprising men wanted something new for the carnival midway.  They had not been able to build a working model.  That is where Bob Cassata, founder of Bob’s Space Racers, came in and finished the development of the game, Whac-A-Mole.  As Jack Cook, President says, “It isn’t easy to make a game that is hammered on hours every day and stays in one piece and works every time.”

From there, Cassata acquired the rights to the Whac-A-Mole game from Anderson and Denton.  He then went on to invent the arcade coin operated version, a best score of the day, computer-controlled electronics, durable hammers, optical sensing technology, sound effects, special kid versions and custom “Whac-A” games for corporate marketing. In 2008 the brand rights were sold to Mattel Inc. which manufactures a home board game.  But still the company holds the rights to produce all of the amusement versions.

The game can be found in almost every amusement park and fair in the country. All made right in a little corner of Holly Hill, FL.  Jack Cook says, “We are proud of the honor to have the street named after our game.  It is one of the most widely recognized game brands in the world.  To think it all started right here on Whac-A-Mole Way in Holly Hill, Florida is amazing.

Company Contact:
Jack D. Cook, II
President
Bob’s Space Racers, Inc.
386.677.0761
jcook@bobsspaceracers.com


City Contact:
Joe Forte
City Manager
City of Holly Hill, FL 
jforte@hollyhillfl.org
(407) 416-8397


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