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"Culture" Increases Attendance for Maryland State Fair

Thu, October 11, 2018 2:28 PM | Kristin Shenk (Administrator)


Not when it comes to the 137th Maryland State Fair, whose 2018 marketing campaign proudly broadcasted the annual celebration of everything Maryland’s commitment to culture. In fact, the entire advertising campaign was highly multicultural. Multi-fair-cultural that is. This year’s tagline was “More Than A Fair, We’re A Culture,” and when used various ads on multiple platforms, the word culture was linked to the many activities the fair is known for – AgriCULTURE, HorseCULTURE, RideCULTURE, HortiCULTURE, ......[read more]

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